Welcome to Mansfield Communications’ Web Worthy Wednesdays! In this feature, we compile links suggested by our staff into a list of the top five most interesting and thought-provoking (in our opinions, of course) articles found this past week on the web. Enjoy!
In no particular order:
Three Myths about What Customers Want
Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers. Consider these three myths.
RIM’s top lawyer resigns ahead of expected layoffs
The top lawyer at Research In Motion Ltd has resigned and will soon leave the struggling BlackBerry maker, RIM said on Monday, joining a parade of long-time company executives to depart since Thorsten Heins took over as CEO earlier this year.
The Future of Armani
A long, but interesting article on the evolution and expansion of the Armani brand, and the man behind it.
Big cuts at Postmedia; Job cuts in Montreal, work moving to Hamilton
The internet raises a pretty basic question about what the market for news is, how much people are willing to pay for it, and how much quality reporting you can produce at that rate. Today’s news suggests we don’t have an answer for that yet.
Census: Canada aging quickly, despite burst of toddlers
Can you guess which is the second fastest growing age group in Canada? Centenarians!
Did you read an article recently that you think is a must-read? Share it with us in the comments!