Welcome to Mansfield Communications’ Web Worthy Wednesdays! In this feature, we compile links suggested by our staff into a list of the top five most interesting and thought-provoking (in our opinions, of course) articles found this past week on the web. Enjoy!
In no particular order:
BlackBerry+ iPhone+ Lady Gaga +Toronto Star: algorithm isolates ingredients of highly tweeted (and retweeted) news stories
A new research paper from UCLA and Hewlett Packard has created an algorithm to forecast the likelihood that a story – or tweet – will be shared (and reshared) via social media. Their model, they claim, works with 84 per cent accuracy.
Social Subscribe – Why Facebook Likes Do Matter
How do you measure the value of a “like”?
Social media conduct could get you fired
After hours conduct and social media. Can you get fired by HR?
11 words to delete from press releases
The basis of this post: keep it simple and avoid jargon. As PR people we should all know not to use jargon, particularly in our efforts to attract media attention, but for some reason we still do it! Here are some words that you may want to replace with words that actually make sense!
“You Are Not Special” – commencement speech from Wellesley High School (video)
Now dubbed the “You Are Not Special” speech, this address by high school teacher David McCullough, Jr. gives it to the narcissistic children of today straight. We need more of this while our world can still be saved! Quick!
Did you read an article recently that you think is a must-read? Share it with us in the comments!