Welcome to Mansfield Communications’ Web Worthy Wednesdays! In this feature, we compile links suggested by our staff into a list of the top five most interesting and thought-provoking (in our opinions, of course) articles found this past week on the web. Enjoy!

In no particular order:

Why Branding is An Artifact Of The Past
Not to say we agree, but the author of this article, Brian Millar, is certainly onto something. What resonated most with us is this statement: “Consumers don’t just form opinions in their own minds any more. Instead, we have conversations. And one vociferous consumer who, say, writes a song about your airline can earn a louder voice than the biggest brand can buy. So brands are even less of a property than they used to be.”

Finally! PR industry develops social media measurement standards
The title is slightly misleading, but good news, measurement standards ARE being created, and we are steps ahead of where we were even just this time last year. Check out where things are right now, and where they are headed in the next little while. Yay for social media measurement standards!

How Fast is Fast Food on Twitter?
Quick-service restaurant chains are actually pretty far ahead of many brands and companies when it comes to embracing technology and social media for business. This new social media infographic points out the fast food chains that are making it work, and it’s interesting to see the differences in goals and strategies.

5 PR lessons from Romney’s ‘Brutal’ July
As the summer heats up, Mitt Romney’s campaign is in the hot seat! Small mistakes can turn into weeks worth of blunders.

A TTC etiquette guide, vintage edition
They should put these guides back into circulation, maybe the “wrong way corrigans” of the TTC will learn a lesson or two!

Did you read an article recently that you think is a must-read? Share it with us in the comments!