Welcome to Mansfield Communications’ Web Worthy Wednesdays! In this feature, we compile links suggested by our staff into a list of the top five most interesting and thought-provoking (in our opinions, of course) articles found this past week on the web. Enjoy!

In no particular order:

For Olympic Games, Tweets Will Turn the London Eye Into a Giant Mood Ring
Looking to go beyond quotes and photographs to capture an overall mood, Energy of the Nation plans to use tweets to determine the emotion and mood of those taking in the Olympic Games, and create a spectacular light show on the London Eye. The end result will be a giant mood ring, possibly the world’s largest we’re thinking.

Greenpeace Hijacks Shell’s Brand, Creates Imposter Twitter Account
An excellent example of crisis management: the activist group created a bogus Shell website promoting Arctic drilling, then launched a fake PR response to the site from Shell “representatives,” complete with an imposter Twitter account.

True Secret to Success (It’s Not What You Think)
Here at MCI PR we like people who think differently. Author Geoffrey James is certainly one of those people, as this article proves, and we could all use and take his advice on this, we think.

The Benefits of Hiring a PR Firm
Okay, so we DO have a bit of a bias in sharing this article, but as the author suggests, we in the agency world: do have connections, know how to cross promote, are fab writers, will make your life easier, and are all over damage control. Still don’t think you need us? Read this.

Get Ready for the Facebook Apocalypse
Will Facebook remain the most popular social network, or will another eventually overtake it? The author of this piece believes it’s only a matter of time.

Did you read an article recently that you think is a must-read? Share it with us in the comments!