Welcome to Mansfield Communications’ Web Worthy Wednesdays! In this feature, we compile links suggested by our staff into a list of the top five most interesting and thought-provoking (in our opinions, of course) articles found this past week on the web. Enjoy!

In no particular order:

Mitigate the Risk in Social Media Selling
Scared by the lack of control of social media, many companies don’t allow participation, putting their own salespeople at a disadvantage against the competition. This article is all about recognizing and acknowledging risks, then mitigating them.

On the minds of mom bloggers
BlogHer, the eighth annual conference geared toward mommy bloggers, took place last week in New York City. In concert with this massive event, Cohn & Wolfe analysed every post written by 50 top bloggers mom bloggers (according to Babble), over a three-month period, for insights into what’s on their minds. The results are worth certainly worth a read.

What Your Customer Really Wants (It’s Not What You think)
Want your currently unsatisfied customers to be happy? It may be as simple as setting their expectations and communicating.

Answer That Tweet – Or Else!
As social media use increases, there’s a growing expectation that organizations should respond to tweets and Facebook messages with the same urgency as email or phone – but not everyone is prepared.

Non-sponsors look to circumvent LOCOG restrictions
The strict PR and marketing rules of LOCOG  (London Organising Committee of the Olympic and Paralympic Games) have motivated non-sponsors to get creative and piggyback on the wide reach of the Olympic games by using clever tactics to get noticed.

Did you read an article recently that you think is a must-read? Share it with us in the comments!