Welcome to Mansfield Communications’ Web Worthy Wednesdays! In this feature, we compile links suggested by our staff into a list of the top five most interesting and thought-provoking (in our opinions, of course) articles found this past week on the web. Enjoy!

In no particular order:

If you build it, they won’t give a @#$%
Julien doesn’t beat around the @#$%^&* bush in telling you why your ideas suck, and how to make them better. He also tells you how to make sure people hear your ideas, and how to connect with those who can help spread your ideas and make them successful. Don’t mind the cursing, that’s his way – just take in the message!

Open letter: PR pros, let’s be better
It’s sad but true – the PR industry as a whole can be really lazy with how it deals with bloggers. But we can be better! Stephanie Fusco helps guide us in the right direction with this piece – a must-read for anyone in the industry, and particularly for anyone handling blogger relations.

Is All Publicity Good?
When trying to generate publicity and get your name out there, consider what message you want to convey, prepare for criticism, and ask yourself if you are prepared for the success or failure that may result from your media relations push.

Google Buys Newspaper Ad to Show Why Newspaper Ads Don’t Work (Wait, what?)
Well, isn’t this ironic? Buying ads in newspapers to discredit newspaper advertising… wait, what? Just read it, you will get a laugh at the very least!

Ten reasons to ditch Toronto (for a day)
Summer will soon be drawing to a close, so take advantage of the nice weather and be adventurous! There are many waterfalls, hiking trails, and natural wonders to be seen that are a short trek outside the city.

Did you read an article recently that you think is a must-read? Share it with us in the comments!