The man behind Burberry’s hip revival has not only re-vamped the world’s favorite tartan, making it cool amongst fashion’s movers and shakers, but fashion director Christopher Kane has transformed the fashion label’s online presence as well, relying on Facebook to bring Burberry’s fashion shows, behind-the-scenes video, and advertisements to fans everywhere. Kane has been using latest Brit it-girl, Emma Watson, as the label’s spokesperson of choice, as she graces magazine covers, advertisement campaigns, and Facebook mini-feeds.
Burberry’s blog titled, “the art of the trench”, relies on famed photographer Scott Schuman (The Sartorialist) to capture the unique ways in which the world wears the trench. Visitors to the site are encouraged to upload their own photos of them and their friends wearing the statement trench, creating a global community of devout Burberry scenesters.
Who knew that a brand that was once synonymous with Britain’s upper-crust would be so accessible?
The rise of the plus-sized model on the runway has been a journey well travelled. From the fashion editors flocking to les Jardins des Tuileries in Paris, to the style savvy bloggers braving the snow storms in Bryant Park, the industry’s latest trend is pushing the envelope for what is considered to be the ideal shape for modeling. From famed plus-sized model Crystal Renn gracing the runway for Joe Fresh at Toronto’s LG Fashion Week to Marc Jacob’s Louis Vuitton collection praising similar pear-shaped women, it seems that the fashion industry is finally catching on to the varying shapes and sizes of its consumers. With Paris Fashion Week traditionally setting the bar for London, New York and Toronto, sartorial scenesters in the City of Light experienced first-hand the return of the Amazonian aesthetic of modeling that defined the 1980’s. Hailed as one of the industry’s leading trendsetters, Jacobs opted for the curves of Bar Rafaeli, Laetitia Casta, and Elle Macpherson to don his waist-cinching collection for Louis Vuitton, favouring cleavage and crinolines over the androgynous looks of season’s past.