The man behind Burberry’s hip revival has not only re-vamped the world’s favorite tartan, making it cool amongst fashion’s movers and shakers, but fashion director Christopher Kane has transformed the fashion label’s online presence as well, relying on Facebook to bring Burberry’s fashion shows, behind-the-scenes video, and advertisements to fans everywhere. Kane has been using latest Brit it-girl, Emma Watson, as the label’s spokesperson of choice, as she graces magazine covers, advertisement campaigns, and Facebook mini-feeds.

Burberry’s blog titled, “the art of the trench”, relies on famed photographer Scott Schuman (The Sartorialist) to capture the unique ways in which the world wears the trench. Visitors to the site are encouraged to upload their own photos of them and their friends wearing the statement trench, creating a global community of devout Burberry scenesters.

Who knew that a brand that was once synonymous with Britain’s upper-crust would be so accessible?

Online.

- Gillian