This past Thursday a few of us from Mansfield attended the annual Rethink Romp at the Steamwhistle Brewery.  The Romp has a different theme every year and (lucky us) this year’s theme was Superheroes!  At first, I had serious reservations about dressing up as a superhero and going out in public (no matter how good the cause), but as soon as I found a Batman utility belt at Malabar, my attitude completely turned around.

As Spidergirl, Supergirl, Wonder Woman and I stepped out of the cab that night, my hesitation had a slight relapse as we saw several plainly (meaning: regularly) dressed people entering the building.  Once inside, it was a different story.  The brewery was decked out in colourful signage and teeming with superheroes.  All the signage inside was created to replicate the pages of a comic book, complete with exclamation marks and dramatic description for everyday things.  All of the sponsors station were labeled in the same way and my personal favourite was the photobooth with sign cards to hold up saying things like, “BAM!, ZOINKS! And KABOOM!”  I can think of few events as well coordinated and executed as this one.  I was deeply impressed and inspired by how smoothly this event went off.

Event planning and management is one of my favourite things about working in public relations.  I love putting together creative and exciting experiences for the people invited and watching the evening unfold.  Of course, it’s equally as gratifying to manage events for your clients, so they too can enjoy the evening and leave all (potential) issues to you.

Needless to say, I had a lot of fun at the Romp and I learned a lot too.  To learn more about Rethink, go here:  http://www.rethinkbreastcancer.com/

- Sarah