Welcome to Mansfield Communications’ Web Worthy Wednesdays! In this feature, we compile links suggested by our staff into a list of the top five most interesting and thought-provoking (in our opinions, of course) articles found this past week on the web. Enjoy!

In no particular order:

‘Crowdspeaking Platform Thunderclap Pushes Your Tweets to the Masses
A new site called Thunderclap, which went live in beta Thursday, can do for your messages on Twitter what Kickstarter does for burgeoning ideas. Get enough people to support your message through the Thunderclap website and they’ll all tweet it out at once, perhaps increasing the possibility that your message could become a trending topic on Twitter.

The etiquette of networking in the nude
Follow this guide if you ever find yourself on a business trip in Finland.

Smartphones of the Future: 6 Predictions
The author of this piece attempts to predict where smartphone technology will take us in the future. It’s looking like we’ll be at one with our highly advanced, smarter-than-us smartphones, using them for, well, everything.

Finally, Barack Obama Covers “Call Me Maybe”
No, the President doesn’t actually sing the song, but this mashup is way too funny to miss!

Company, PR firm apologize for ‘tackiest press release in human history’
In PR we often have to get creative in pitching media in order to grab their attention, and this can often be done by tying our story to recent or current major events. BackCheck Canada thought it was on to something when it decided to use two recent murders as examples to display why its service is important for landlords to use. Talk about being in poor taste!

Did you read an article recently that you think is a must-read? Share it with us in the comments!

Welcome to Mansfield Communications’ Web Worthy Wednesdays! In this feature, we compile links suggested by our staff into a list of the top five most interesting and thought-provoking (in our opinions, of course) articles found this past week on the web. Enjoy!

In no particular order:

Three Myths about What Customers Want
Most marketers think that the best way to hold onto customers is through “engagement” — interacting as much as possible with them and building relationships. It turns out that that’s rarely true. In a study involving more than 7000 consumers, we found that companies often have dangerously wrong ideas about how best to engage with customers. Consider these three myths.

RIM’s top lawyer resigns ahead of expected layoffs
The top lawyer at Research In Motion Ltd has resigned and will soon leave the struggling BlackBerry maker, RIM said on Monday, joining a parade of long-time company executives to depart since Thorsten Heins took over as CEO earlier this year.

The Future of Armani
A long, but interesting article on the evolution and expansion of the Armani brand, and the man behind it.

Big cuts at Postmedia; Job cuts in Montreal, work moving to Hamilton
The internet raises a pretty basic question about what the market for news is, how much people are willing to pay for it, and how much quality reporting you can produce at that rate. Today’s news suggests we don’t have an answer for that yet.

Census: Canada aging quickly, despite burst of toddlers
Can you guess which is the second fastest growing age group in Canada? Centenarians!

Did you read an article recently that you think is a must-read? Share it with us in the comments!